Meet RUA: Award-Winning Granola from Dublin’s Chef-Founded Wellness Brand
When a chef of many years sets out to create wholesome treats that taste delicious, the result is something special:…
Lilly’s Eco Clean creates natural cleaning products that have been transforming Irish homes for over two decades. Since 2003, these eco-friendly household essentials have proven that cleaning your home shouldn’t come at the cost of your health or the planet’s wellbeing.
Lilly’s Eco Clean specialises in natural cleaning products made with plant-based surfactants, natural vinegar, and pure essential oils. Each product is formulated to be powerful against dirt and grease whilst remaining gentle on your skin and safe for your family. Furthermore, these products are completely free from harsh chemicals, making them the perfect choice for health-conscious households.
In 2003, long before eco-friendly cleaning became mainstream, Lilly’s Eco Clean began with a simple but powerful idea. The brand started in a Dublin kitchen, where founders mixed up formulas with natural ingredients like vinegar, plant-based surfactants, and essential oils. They believed – and still believe – that everyday cleaning products should be safe, effective, and uplifting to use.
“We were inspired to create a different kind of cleaning brand: one that combined the power of nature with the care of traditional, honest household cleaning,” explains Titta Jones, Brand Lead and Principal Owner. Moreover, the journey was driven by a deep respect for nature, a desire to reduce harsh chemicals, and a love for clean, calm, and healthy homes.
Over more than two decades, Lilly’s Eco Clean has grown from an artisan project into a trusted brand. Today, they’re stocked by independent health stores and refill stations around Ireland and beyond. Additionally, every product they create is made with purpose: to care for your health, home, and our shared planet.
The Wellness Pantry stocks four of Lilly’s everyday favourites that represent what the brand is all about. These natural cleaning products combine effectiveness with ingredients you can trust:
Washing-Up Liquid (their consistent bestseller!) is loved for its gentle, skin-friendly formula and uplifting citrus scent. It cuts through grease beautifully without any harsh chemicals, making it a true everyday essential. Consequently, it’s the perfect first step for anyone switching to natural cleaning.
Laundry Detergent creates such loyal customers that “once a customer switches to our Laundry Detergent, it most of the time becomes the product for life,” says Titta. The quality and effectiveness speak for themselves.
All Purpose Spray – Citrus brings fresh-scented cleaning power to every surface, whilst Toilet Cleaner rounds out the core range for complete natural home care.
All products are formulated with time-honoured ingredients: plant-based surfactants, natural vinegar, and pure essential oils. As a result, they are powerful cleaners whilst being safe, uplifting, and gentle on skin and the environment.
Look at any Lilly’s Eco Clean bottle and you’ll see their three core values clearly displayed: Health, Home, Planet. For Titta, wellness means “living in a way that feels balanced, connected, and kind: to ourselves, to others, and to the world around us.”
“It’s not about perfection or ticking boxes, but about making small, meaningful choices every day that support health, peace of mind, and a sense of purpose,” she explains. This might mean nourishing food, fresh air, good sleep, a clean, calm home, or time with family and friends.
The Lilly’s approach extends this care naturally to creating routines that support both physical and emotional wellbeing. Even doing little things like cleaning in a mindful and joyful way becomes part of wellness. “At its heart, wellness is about living with care, and that care automatically extends to the planet too.”
Titta’s wellness tip for The Wellness Pantry community is straightforward but powerful: “If you haven’t made the switch to natural cleaning products yet from conventional cleaners, try it. Your home is where you rest, breathe, cook, and care for your loved ones – so what you clean it with matters.”
Swapping out any conventional product for a natural alternative can be a simple but powerful step toward a healthier, less toxic home. “You simply won’t go back, the benefits are so good.”
To customers who choose Lilly’s Eco Clean at The Wellness Pantry, Titta’s message is heartfelt: “Every time you reach for one of our products, imagine me thanking you personally, because I am. Whether it’s your favourite Washing-Up Liquid or our fresh-scented All Purpose Spray, you’re making a positive choice for your health, home, and the planet.”
Ready to transform your home cleaning routine naturally? Visit The Wellness Pantry to discover Lilly’s Eco Clean’s range of natural household essentials, or learn more about their philosophy at lillysecoclean.com and follow @lillysecoclean on Instagram.
Lilly’s Eco Clean products are available at The Wellness Pantry, supporting healthy homes and sustainable living in Bundoran and beyond.
